Our Story
Motion Origins — Bringing Global Style Home
A 20-Year Head Start
More than two decades ago, Motion asked a simple question: “Why shouldn’t Egyptians enjoy the same brands seen on Fifth Avenue or the Champs-Élysées?”
The answer became a mission that reshaped Egypt’s fashion scene.
Timeline of Firsts
| Year | Milestone |
|---|---|
| 2000 | Motion opens its doors and introduces Egyptians to international fashion culture. |
| 2002 | Abercrombie & Fitch arrives—premium casualwear becomes the new obsession. |
| 2003 | Converse lands; classic Chuck Taylors flood Egypt’s streets. |
| 2007 | Levi’s joins the lineup, answering the call for authentic American denim. |
| 2011 | Revolution tests the market; Motion stays the course and pivots to social media. |
| 2014 | Exclusive agreement with U.S. Polo Assn. (European line) marks our leap into luxury; Hugo Boss & Mercedes-Benz by Boss follow. |
| 2019 | Ralph Lauren and Gucci cement Motion as Egypt’s premier multi-brand curator. |
| 2020 | Pandemic hits—Motion goes fully digital, serving 16 000+ loyal customers nationwide. |
Why Motion Still Leads
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100 % Authenticity — Every piece comes straight from trusted European distributors.
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Egypt’s Largest Multi-Brand Collection — From Zara to Gucci, all under one roof.
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Seasonal Limited Drops — Curated, trend-setting styles you won’t see elsewhere.
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Customer-First DNA — 24/7 support, fast delivery, hassle-free returns.
Today & Tomorrow
Motion now ships daily from Alexandria to Aswan, offering the widest range of genuine global brands in Egypt.
But we’re just getting started—new labels, new experiences, same pioneering spirit.
Join the Journey
Be part of the next chapter as Motion continues to make luxury fashion accessible to everyone.
